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Ask any executive director what residents complain about most, and somewhere on that list — usually near the top — is the phone.

In senior care, that assumption doesn’t even hold as long as a month or two.

Sleek dashboards, fast response times, glowing testimonials from other communities.

Phone systems don’t get much attention until the invoice arrives.

When a vendor rep sits across the table and says, “Here’s what I’d recommend for your community,” it sounds like advice.